Why Matelas Bonheur decided to jump into the bed-in-a-box game
In a couple of months Matelas Bonheur will open its 19th retail location in the Greater Montreal area, this one in Ste-Julie, but it’s also branching out to serve the demand of customers living in other parts of the province — and the rest of Canada — who want to purchase Jump, the specialized mattress they’ve been developing over the past three years.
Compressed, rolled, and shipped in a conveniently sized box, the only thing you need to do to unbox the air-foam mattress is remove the surrounding wrap. Once unwrapped, it will automatically start to expand until it reaches its full size and comfort in 24 to 48 hours, although it can be slept on after about five minutes.
“When we were brainstorming the name, we immediately thought about when we were kids and the first thing we wanted to do with our new mattress was jump on it,” said Anthony Lionetti, marketing director for Matelas Bonheur and one of Jump’s co-founders — along with Valérie Bachand, brand manager, and François Lefebvre, sales director.
“With Jump, we wanted to bring that joy and happiness back to sleep.”
Normand Bachand, Valérie’s father, opened his first Matelas Bonheur store on Gouin Boulevard, on the West Island, in 1985, and Lionetti started his first job at Matelas Bonheur 17 years ago, working in the warehouse while pursuing studies in marketing. There’s a lot of industry experience and expertise that went into developing the mattress, and that’s just one of the reasons it stands out from the competition.
“We’ve always been on top of the game, so to speak, in terms of the latest technology: it started with coils, followed by pocket coils, and then memory foam,” Lionetti said. “We were one of the first to offer memory foam mattresses in Montreal, and we’re even selling latex beds now, which are natural and very popular.”
While most other companies source their foam overseas, Matelas Bonheur’s Jump mattress is made in Ontario, of 100 per cent Canadian-made foam, while the athletic-knit fabric that covers the mattresses are made right here in Montreal, ensuring product consistency and quality.
“The reason we started developing this product three years ago is because memory foam has a few issues, even though it has a lot of benefits, like reducing pressure points and motion transfer,” explained Lionetti. “It’s temperature sensitive, which affects the firmness of the mattress, and it tends to not be as breathable as it could be. We knew there was better technology on the market, which is why we came up with Jump.”
Distributed by Matelas Bonheur in its stores as well as online, the Jump bed is made of a special foam that has billions of microscopic air capsules in it, allowing cool air to circulate freely while the warm air that’s produced by body heat overnight is released.
The material has all of the benefits of memory foam, like pressure relief and reduced motion transfer, with the added pluses of increased air circulation and support, which is particularly important when dealing with a mattress that’s meant to be delivered in a box.
“When you deliver regular memory foam in the winter it freezes and actually gets really hard, so it has to warm up before you can sleep on it,” Lionetti said. “Once Jump is expanded, you can sleep on it right away, no matter what temperature it is outside. Of course, it takes between 24 and 48 hours until it’s at full capacity, but temperature won’t affect it.”
The mattress, which is deliverable anywhere in Canada in two to seven business days, comes in two different thicknesses — one that measures seven inches and another that measures nine inches — in all standard bed sizes, from single to king, as well as custom-made sizes for people who have campers, antique bed frames or other atypical frames.
When the trio started developing the bed, they didn’t have a specific target demographic in mind. “Our goal was to make a mattress that would work for anyone who wants a good night’s sleep, no matter what their age or body type,” Lionetti said.
“We’ve been selling the mattresses in-store for three years — testing it and getting customer feedback — and finally launched it online this year. Customers have 100 days to try it out at home and if they aren’t completely satisfied, we’ll refund the purchase and find a local charity to donate the bed to.”
For more information, visit jumpbed.ca or matelasbonheur.ca.
Ursula Leonowicz, Postmedia Content Works
This story was created by Content Works, Postmedia’s commercial content division, on behalf of Matelas Bonheur.