40 Years Ago
The story of Matelas Bonheur began 40 years ago in Sainte-Geneviève with an idea that was both simple and ambitious. At just 21 years old, Normand Bachand seized a business opportunity driven by a clear conviction: a mattress is not just another product, but an essential part of people’s health, comfort, and quality of life. Drawing on his experience in customer service and his strong sense of human connection, he opened his first store specializing in mattresses and sleep accessories, building the business from the very beginning on honest advice and personalized service.
Matelas Bonheur quickly stood out, earned the trust of its customers, and laid the foundation for a Quebec company built to last. From the very start, the mission was clear: to help people sleep better… and live better.
40 Years Later
Matelas Bonheur is celebrating far more than an anniversary: 40 years of making a positive impact in the lives of Quebecers. Despite changing market conditions, evolving consumer habits, the rise of eCommerce, and growing international competition, the company has continued to grow and evolve without ever losing sight of its identity.
Today, Matelas Bonheur is a family-owned business firmly rooted in Quebec, supported by a committed second generation that has been actively involved for many years. The next generation is fully established and plays an important role in the evolution of the brand while staying true to the company’s founding values: offering quality products, showcasing local manufacturers, providing honest and personalized guidance, and supporting every customer with care and transparency. With 18 store locations, an online store, and more than 80 passionate and dedicated employees, the company continues to innovate while remaining faithful to its mission.
Deeply involved in its community, Matelas Bonheur has proudly supported various local organizations for many years, particularly in Montreal’s West Island, where the company’s story first began. This commitment reflects its desire to give back to the community that helped it grow. At the same time, its focus on more responsible and sustainable practices demonstrates a strong environmental awareness. By balancing human connection with responsibility, the company continues to make sleep a true driver of well-being.
