{"id":118623,"date":"2019-04-04T13:52:11","date_gmt":"2019-04-04T17:52:11","guid":{"rendered":"https:\/\/www.jumpbed.ca\/?p=9154"},"modified":"2019-04-04T13:52:11","modified_gmt":"2019-04-04T17:52:11","slug":"why-matelas-bonheur-decided-to-jump-into-the-bed-in-a-box-game","status":"publish","type":"post","link":"https:\/\/www.matelasbonheur.ca\/en\/why-matelas-bonheur-decided-to-jump-into-the-bed-in-a-box-game\/","title":{"rendered":"Why Matelas Bonheur decided to jump into the bed-in-a-box game"},"content":{"rendered":"

\"\"In a couple of months Matelas Bonheur will open its 19th retail location in the Greater Montreal area, this one in Ste-Julie, but it\u2019s also branching out to serve the demand of customers living in other parts of the province \u2014 and the rest of Canada \u2014 who want to purchase Jump, the specialized mattress they\u2019ve been developing over the past three years.<\/p>\n

Compressed, rolled, and shipped in a conveniently sized box, the only thing you need to do to unbox the air-foam mattress is remove the surrounding wrap. Once unwrapped, it will automatically start to expand until it reaches its full size and comfort in 24 to 48 hours, although it can be slept on after about five minutes.<\/p>\n

\u201cWhen we were brainstorming the name, we immediately thought about when we were kids and the first thing we wanted to do with our new mattress was jump on it,\u201d said Anthony Lionetti, marketing director for Matelas Bonheur and one of Jump\u2019s co-founders \u2014 along with Val\u00e9rie Bachand, brand manager, and Fran\u00e7ois Lefebvre, sales director.<\/p>\n

\u201cWith Jump, we wanted to bring that joy and happiness back to sleep.\u201d<\/p>\n

Normand Bachand, Val\u00e9rie\u2019s father, opened his first Matelas Bonheur store on Gouin Boulevard, on the West Island, in 1985, and Lionetti started his first job at Matelas Bonheur 17 years ago, working in the warehouse while pursuing studies in marketing. There\u2019s a lot of industry experience and expertise that went into developing the mattress, and that\u2019s just one of the reasons it stands out from the competition.<\/p>\n

\u201cWe\u2019ve always been on top of the game, so to speak, in terms of the latest technology: it started with coils, followed by pocket coils, and then memory foam,\u201d Lionetti said. \u201cWe were one of the first to offer memory foam mattresses in Montreal, and we\u2019re even selling latex beds now, which are natural and very popular.\u201d<\/p>\n

While most other companies source their foam overseas, Matelas Bonheur\u2019s Jump mattress is made in Ontario, of 100 per cent Canadian-made foam, while the athletic-knit fabric that covers the mattresses are made right here in Montreal, ensuring product consistency and quality.<\/p>\n

\u201cThe reason we started developing this product three years ago is because memory foam has a few issues, even though it has a lot of benefits, like reducing pressure points and motion transfer,\u201d explained Lionetti. \u201cIt\u2019s temperature sensitive, which affects the firmness of the mattress, and it tends to not be as breathable as it could be. We knew there was better technology on the market, which is why we came up with Jump.\u201d<\/p>\n

Distributed by Matelas Bonheur in its stores as well as online, the Jump bed is made of a special foam that has billions of microscopic air capsules in it, allowing cool air to circulate freely while the warm air that\u2019s produced by body heat overnight is released.<\/p>\n

The material has all of the benefits of memory foam, like pressure relief and reduced motion transfer, with the added pluses of increased air circulation and support, which is particularly important when dealing with a mattress that\u2019s meant to be delivered in a box.<\/p>\n

\u201cWhen you deliver regular memory foam in the winter it freezes and actually gets really hard, so it has to warm up before you can sleep on it,\u201d Lionetti said. \u201cOnce Jump is expanded, you can sleep on it right away, no matter what temperature it is outside. Of course, it takes between 24 and 48 hours until it\u2019s at full capacity, but temperature won\u2019t affect it.\u201d<\/p>\n

The mattress, which is deliverable anywhere in Canada in two to seven business days, comes in two different thicknesses \u2014 one that measures seven inches and another that measures nine inches \u2014 in all standard bed sizes, from single to king, as well as custom-made sizes for people who have campers, antique bed frames or other atypical frames.
\nmatel
\nWhen the trio started developing the bed, they didn\u2019t have a specific target demographic in mind. \u201cOur goal was to make a mattress that would work for anyone who wants a good night\u2019s sleep, no matter what their age or body type,\u201d Lionetti said.<\/p>\n

\u201cWe\u2019ve been selling the mattresses in-store for three years \u2014 testing it and getting customer feedback \u2014 and finally launched it online this year. Customers have 100 days to try it out at home and if they aren\u2019t completely satisfied, we\u2019ll refund the purchase and find a local charity to donate the bed to.\u201d<\/p>\n

For more information, visit jumpbed.ca<\/a> or matelasbonheur.ca<\/a>.<\/p>\n

Ursula Leonowicz, Postmedia Content Works<\/span><\/p>\n

This story was created by Content Works, Postmedia’s commercial content division, on behalf of Matelas Bonheur.<\/em><\/p>\n

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In a couple of months Matelas Bonheur will open its 19th retail location in the Greater Montreal area, this one in Ste-Julie, but it\u2019s also branching out to serve the demand of customers living in other parts of the province […]<\/p>\n","protected":false},"author":1,"featured_media":118644,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3781],"tags":[],"class_list":["post-118623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-story"],"acf":[],"yoast_head":"\nWhy Matelas Bonheur decided to jump into the bed-in-a-box game - Matelas Bonheur<\/title>\n<meta name=\"description\" content=\"In a couple of months Matelas Bonheur will open its 19th retail location in the Greater Montreal area\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.matelasbonheur.ca\/en\/why-matelas-bonheur-decided-to-jump-into-the-bed-in-a-box-game\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Matelas Bonheur decided to jump into the bed-in-a-box game\" \/>\n<meta property=\"og:description\" content=\"In a couple of months Matelas Bonheur will open its 19th retail location in the Greater Montreal area\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.matelasbonheur.ca\/en\/why-matelas-bonheur-decided-to-jump-into-the-bed-in-a-box-game\/\" \/>\n<meta property=\"og:site_name\" content=\"Matelas Bonheur\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/matelasbonheur\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-04T17:52:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.matelasbonheur.ca\/wp-content\/uploads\/2019\/04\/JUMP_CORPO.jpg?fit=2095%2C2555&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"2095\" \/>\n\t<meta property=\"og:image:height\" content=\"2555\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"matelas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"matelas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.matelasbonheur.ca\/en\/why-matelas-bonheur-decided-to-jump-into-the-bed-in-a-box-game\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.matelasbonheur.ca\/en\/why-matelas-bonheur-decided-to-jump-into-the-bed-in-a-box-game\/\"},\"author\":{\"name\":\"matelas\",\"@id\":\"https:\/\/www.matelasbonheur.ca\/#\/schema\/person\/0a78c8ba331ee3b213d71b147c4abb09\"},\"headline\":\"Why Matelas Bonheur decided to jump into the bed-in-a-box game\",\"datePublished\":\"2019-04-04T17:52:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.matelasbonheur.ca\/en\/why-matelas-bonheur-decided-to-jump-into-the-bed-in-a-box-game\/\"},\"wordCount\":791,\"publisher\":{\"@id\":\"https:\/\/www.matelasbonheur.ca\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.matelasbonheur.ca\/en\/why-matelas-bonheur-decided-to-jump-into-the-bed-in-a-box-game\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.matelasbonheur.ca\/wp-content\/uploads\/2019\/04\/JUMP_CORPO.jpg\",\"articleSection\":[\"Story\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.matelasbonheur.ca\/en\/why-matelas-bonheur-decided-to-jump-into-the-bed-in-a-box-game\/\",\"url\":\"https:\/\/www.matelasbonheur.ca\/en\/why-matelas-bonheur-decided-to-jump-into-the-bed-in-a-box-game\/\",\"name\":\"Why Matelas Bonheur decided to jump into the bed-in-a-box game - 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